Meet Jacob Ward, a 24-year-old fitness content creator from the Cotswolds, now living in London. With over 8 years of experience, Jacob started his fitness journey on Instagram at 16, inspired by his dad, a former pro rugby player. His early transformation photo went viral, quickly building a following of over 100k and leading to his first brand deal with Gymshark in 2017.
Today, Jacob’s social media presence has grown to 320k on Instagram and 400k on TikTok, where his hybrid training content—blending gym workouts with cycling—continues to inspire millions. Known as the ‘Lycra Guy,’ Jacob collaborates with leading brands like Whoop and MyProtein, motivating people to stay active and live healthier lives.
